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We needed to make HR leaders and C-suite decision makers sit up and notice Reward Gateway Edenred. The company’s internal audience also needed to feel excited and empowered to take the new brand to current and prospective clients.

It’s not just about the pay anymore. Employees are demanding more from the companies they work for: care for their wellbeing, connection, inclusivity, empathy. And when they don’t get it, burnout, lower performance, and resignations are soon to follow.

Yet most employee engagement solutions focus on the transactional nature of rewards and recognition, rather than the very people-centric problem they’re trying to address.

What makes Reward Gateway Edenred different? The power of appreciation. We realised that, by providing a total employee experience, the brand allows businesses to show their employees they’re valued not only for what they do, but who they are. Appreciation is a huge lever for business success. It enhances performance and productivity, and sets off a chemical reaction that increases dopamine and lowers cortisol. It’s also quickly passed on through a business, starting small but snowballing to transform a whole organisation.

From this insight our key campaign concept was born – Appreciation appreciates. An idea that captures the limitless human and business advantage of Reward Gateway Edenred’s offering.