ABOUT

A strategic narrative developed around ‘Reimaging healthcare for the world’ This strategy helped the business focus on connecting people with the right care. An innovative combination of digital, data and healthcare expertise.

The OONA wordmark takes advantage of the double ‘OO’ to amplify the “OO” sound. We chose the word for its phonetics and spoken sound. But it’s also our answer to the OODA loop, with “navigate” referencing the way we help users seamlessly navigate the complexities of the healthcare system.

At the heart of the identity is the concept of ‘microscopic analyses and the highly personalised codes hidden in DNA. We all have a unique pattern or biometric that is personal to us. The complete wordmark a graphic code representing our unique DNA / fingerprint. Some of the key considerations were for the identity to retain a personal, human feel, at home globally but proud of its Danish roots. The simplicity of shapes perfectly translates across multiple platforms and is not constrained by format.

A bold wordmark with global appeal.
Built on Danish simplicity.