ABOUT

Sound Design project for Paul Smith promoting the fabulous Autumn / Winter 2017 collection.

Stylistically speaking, I was tasked with creating classic computer game Sound Effects in the familiarly retro 8-bit style, to compliment the low-res visual material.

This was more challenging than I imagined - but no less fun!

Once upon a time the playback medium (the games console) was the limiting factor in the creation and playback of Video Game Sound Effects. Nowadays mimicking that particular retro aesthetic - [while Audio Hardware & Software and Video Games Engines are magnitudes more advanced, operating at far higher resolutions] - is ironically challenging. It's of course pretty easy to create something that sounds dirty/crunchy (insert alternate adjective here) without much consideration to aesthetics and good taste - but for the style icon Paul Smith, that clearly would not do!

I am proud to say I have satisfied the client, and created five pieces which sound fun, quirky, and immediately recognisable - while all clearly distinct from one another while maintaining a common style!