About me
Currently overseeing audience research and content strategy projects for the group's fashion and luxury clients, while also supporting the brand development of our internal brands; i-D, Garage and Amuse.
Previous to this I was Insights Director at Warner Music Group, and have worked with various brands such as COPA90, Kobalt Records, Spotify, MTV and Diageo.
Full time people watcher.
Skills
Brand Positioning, content strategy, marketing strategy, Moderation, product / service innovation, qualitative research, Quantitative Research, trend research, workshop facilitation
Sector Experience
alcohol, Arts, entertainment, Fashion, hospitality, luxury, media, Music, Publishing, Sports, technology, Youth
Clients
Adidas, Atlantic Records, Awal Records, Bacardi, Chanel, COPA90, Coty, Diageo, I-D magazine, InBev, Kobalt records, L'Oreal, MTV, Parlophone Records, Pernod Ricard, Spotify, Topshop/Topman, Vice Media, Warner Bros. Records