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Paul Nagy
CCO
ABOUT
The Navy needed to recruit Cryptologic Linguists, whose primary role is to intercept and translate languages. So, VMLY&R Melbourne enlisted the help of AI – the very technology most job seekers think will replace human roles. While AI plays a major role in the modern workforce, surprisingly it doesn’t always get it right when translating languages. To prove this, the agency fed the world’s most popular AI well-known phrases, movie quotes and music lyrics and highlighted the mistakes in the Lost In Translation campaign. After a month in market applications were up 1140% year-on-year and all roles had been filled… by humans.
MADEIT CREDITS
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Queensland Family & Child Commission / Defence Force RecruitmentClient
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Alex AikmanAccount Manager -
Andrea KopatsyClient -
Baxter SoundSound Production -
Bindy BassingthwaighteSenior Account Director -
Catherine BonnyProducer -
Leigh CookeEditor -
Meaghan De LaurierAccount Director -
Paul BaxterSound Engineer -
Sarah BaileyManaging Director -
Shane GeffenAssociate Creative Director -
Jake BarrowExecutive Creative Director -
VMLY&R MelbourneAdvertising Agency -
Kieran MoroneyAssociate Creative Director -
Fabio LimaDesigner -
Aaron RoccaSenior Integrated Producer -
D&AD -
Paul NagyChief Creative Officer