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"The BBC’s campaign to welcome hit TV show RuPaul’s Drag Race to UK screens saw it parade a pair of giant legs down a Manchester high street before releasing a film revealing the nation’s best Queens.
RuPaul’s Drag Race is the Emmy-award winning reality show that, after a long run in the US is finally making its way to the UK next week.
It will air on the BBC and in anticipation the broadcaster ‘s Marketing and Creative teams have created a unique trail to pay tribute to the cultural phenomenon.
BBC Creative started building excitement for the arrival of RuPaul’s Drag Race UK by recreating RuPaul’s famously long legs and sashaying them through the Manchester Pride Parade."

MADEIT CREDITS

  • BBC CreativeClient

Who pooled - Ru Paul's Drag Race