Quite simply, I love what I do. With every new project I undertake, I aim to produce something unique, full of character and strive to push myself to continuously step outside the boundaries of my comfort zone.
I have had the pleasure of working in a variety of different roles over the past 10 years, and in doing so have amassed a wide knowledge of various design styles and genres. I specialise in vector-based design and illustration, but have experience with brand identity, print and product design.
I follow a strategic approach; identify a client's brand strengths and research the target audience, competition, and trends in the current market. It is then that I deliver eye-catching and intelligent graphic design concepts that bridge the gap between the business and the consumer.