ABOUT

Hydrow is the latest in at-home workout technology. Following on with the success of integrated exercise machines, Hydrow have created a rowing machine with the addition of a 22 inch screen. With access to a library of 'on-the-water' workouts to follow, users can get an excellent and challenging workout. My role in this was to cut all three TVC's for the campaign with a very short turnaround time - 2 weeks. Balancing out the mixture of captions and voiceover requirements for each TVC, gave me an interesting test along with the time constraints.

Executive Creative Director: Becky McOwen-Banks

Creative Directors: Anna Brailey

Creatives: Lily Gale and Martin Borja

Post-Producer: Hannah Colling and John Rogers

Editor: Paul Chamberlain

Agency: VaynerMedia London