ABOUT

Unlike other public education campaigns, Workforce Singapore needed to convince those who have lost their jobs due to the digital disruption to be open to new opportunities. It is a bread and butter issue that needed to be addressed in an engaging and convincing way.
Based on an insight that our target audience could identify with, we created a relatable and believable campaign which enabled us to find the creative sweet spot. It succeeded in encouraging them to explore the various programmes available and to take action.