OCBCCares is the Corporate Social Responsibility arm of OCBC Bank.
One of their key initiatives is the launch of the OCBC arboretum, a forest of 2000 endangered trees to tackle global warming by absorbing 80 million kg of CO₂.
This cinema spot features a Hill Mynah, a master mimic, mimicking a chainsaw to reveal one of the main causes of global warming - deforestation.
It is accompanied by a David Attenborough sound-alike voice-over. Since its launch on 24 October, it has been well received by the public.