Patrick Low Patrick Low

ABOUT

OCBCCares is the Corporate Social Responsibility arm of OCBC Bank.
One of their key initiatives is the launch of the OCBC arboretum, a forest of 2000 endangered trees to tackle global warming by absorbing 80 million kg of CO₂.
This cinema spot features a Hill Mynah, a master mimic, mimicking a chainsaw to reveal one of the main causes of global warming - deforestation.
It is accompanied by a David Attenborough sound-alike voice-over. Since its launch on 24 October, it has been well received by the public.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 29 October 2019 2019-10-29T12:01:02+0000

MADEIT CREDITS

  • Koh Chin ChinClient
  • Isabella ChiaClient
Project featured: on 20th November 2019

The Hill Mynah

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