ABOUT

Unlike most Advertising Award shows that honour Creativity in advertising, the APAC Effies honours Creativity that works.

The brief was to create a call for entries campaign on print and digital media to invite advertising practitioners to enter the APAC EFFIES.

Our goal was to create a campaign that differentiated the EFFIES from other advertising award shows by highlighting the unique selling proposition of the EFFIES: Results matter.

To achieve this, we drew from past and present events to showcase how results have made a difference in every successful endeavour.

We launched the campaign during the World Cup Finals, leveraging a famous football match to demonstrate how results can be a deciding factor in a high-stakes competition.

Our next ad featured Matthew Robinson losing to Jesse Owens in the 1936 Olympics, despite shattering the world record. A poignant reminder that results matter.

Our campaign then highlighted Spotify's impressive achievement of beating Apple Music to more subscribers, despite having fewer tracks in their playlist. Once again, results proved to be the deciding factor in a highly competitive industry.

Next, was Spotify beating Apple Music to more subscribers despite having less number of tracks in their playlist.

Finally, to top it off, we ended the campaign on a high note with an ad on the first country to land on the moon, showcasing the ultimate example of how results can inspire and change the world.