Patrick Low
Patrick Low
ABOUT
The spot explores the true meaning of inheritance through the eyes of John, the eldest son of a successful entrepreneur.
Through flashbacks, we see the values his father instilled—hard work, vision, and resilience—echoing the principles the Bank of Singapore shares with its clients.
As John reflects on his journey, he reveals an unexpected decision: his father chose his younger sister, Jane, as his successor, recognising her dedication and leadership. The spot closes with a powerful message:
"Legacies are earned, not inherited."
MADEIT CREDITS
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Goh Yi LinClient -
Koh Ching ChingClient -
Ow Yong Weng LeongClient
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Brendon LowCopywriter -
CK GuayCD -
Rina ShariffAccount Manager -
Goodfellas -
James LimAccount Director -
Shermin OngArt Director -
Patrick LowPatrick Low -
Patrick LowECD/Copywriter -
Therese GrosseClient Partner -
Acer ChangArt Director
Back to Legacy project
Svitlana Bielova
Graphic Designer / Branding / Packaging, Self employed
Switzerland
Rina Sariff
Account Manager
Singapore