ABOUT

Alpha is a new technology pioneered by Lucite International for the production of MMA (the main component of acrylic). This technology offers 40% to 45% savings over exist-ing technologies in both construction and production and has the potential to revolution-ise the cost base of the acrylics industry.

Sheets of moulded, shaped and laser cut Perspex acrylic were photographed to create a strikingly colourful and contemporary visual brand. The brand was used to help the company promote the Alpha technology and their new Alpha facility located on Jurong Island, Singapore.