ABOUT

RPC Christmas Campaign is the biggest toy donation campaign from Paraná state, Brazil. It brings together journalism, entertaiment and creative departments to convince the audience to become part of this Christmas’ story. The campaign's main character, Marry, is a christmas' ornament and creates a bound with different ages, from off-air activations to TV news shows, and also in an animated TV movie. With all these strategies, RPC raised more than 314.000 toys for children in need, in two months.