Patricia Korth-McDonnell is CMO at Better, a revolutionary company working to remove hurdles to homeownership for all Americans. Better's mission is to replace antiquated, bloated home buying and financing models with a single seamless journey empowered by non-commissioned experts. Patricia is responsible for the company's brand, marketing, and overall customer experience.
Prior to joining Better, Patricia was Global President at Huge, one of the most impactful marketing and digital transformation agencies of the last decade. As Huge's 13th employee, Patricia helped to found, grow, and manage Huge, growing the company from a 12 person startup in 2005 into a 1500 person global company, generating nearly $1B in total revenue. In addition to operational roles building the company's client services, product strategy, and experience design practices, Patricia actively partnered with CMOs and digital executives as strategic partner, working with dozens of the world's leading brands, including McDonald's, Google, Apple, Target, IKEA, Toyota, Lexus, Zelle, Vanguard, Capital One, Credit Suisse, United Health, CNN, Hulu, Fox, The Walt Disney Company, FX, Vans, Timberland, Nike, and JetBlue.
A passionate leader who believes in the power of collaboration and flat teams to drive industry-defining customer experiences, Patricia is a regular commentator on digital transformation and what brands can do to better serve and communicate with their customers. She has been recognized as a breakthrough leader in the marketing industry by publications including Mashable, Adweek, The Holmes Report, DMNews, and the Los Angeles Business Journal.
Patricia received her BA from New York University and lives in Brooklyn with her family.