Patou Nuytemans EMEA Chief Digital Officer /​ CEO Ogilvy & Social.Lab Brussels (09/​2015) /​ OgilvyOne WW Board Member

ABOUT

For this project, I live tweeted for Sainsbury's throughout each Celebrity Bake Off episode, responding to the show’s own tweets in real time to make sure that Sainsbury’s – as the Celebrity Bake Off sponsor – was always part of the online conversation.

MADEIT CREDITS

Who pooled - Sainsbury's x Bake Off social media