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Tyco's antifreeze product had just got a new creative campaign. The client turned to me for a piece of creative for use on LinkedIn. They wanted something where the content comes out beyond the bounds of the post, as if onto the screen. They had just seen a few examples of this. Seeing as the main focal point of their campaign was a Yeti in a snow scene, I decided to animate a Yeti walking out of the bounds of the image area and into the general LinkedIn platform page. This was a very successful campaign with quite a big reach on LinkedIn.