ABOUT

Brief: Promote Corona Extra in Ireland through press and digital.

Background: Barry & Fitzwilliam, a drinks wholesaler in Ireland secured the rights to be the sole supplier of Corona Extra.

Approach: We secured some fantastic press space in Dublin's largest free daily newspaper, A front cover takeover and a weather section takeover. We also booked some digital space and ran both media concurrently. We convinced the client to put up extra fund for a competition, so we suggested a trip for two to Mexico, the home of Corona Extra.

Outcome: Entries for the competition were almost more than we could handle, and the client saw noticeable growth in the purchase of Corona Extra.