ABOUT

Brief: To optimise the potential revenue from parking at Cork Airport while traveling away on Holidays and on Business.

Background: After a very successful rebrand with us, Cork Airport were now under more pressure to bring in extra revenue. One area which the hadn’t really tapped into was their short and long term car parking. It was there, however never really marketed properly.

Approach: I used their new brand elements to design a striking campaign which was led by an extensive outdoor campaign, supported by digital and radio. We used a marquis billboard site on the approach to the airport and erected a 96 sheet design which got huge traction. I also optimised certain sites inside and outside their airport terminal.

Outcome: The initial ask was to raise awareness of Cork Airport’s parking facilities. When booked online, parking worked out quite inexpensive for customers, however there was little to no awareness of this. Cork Airport saw an instant increase in the short term parking and a gradual increase in the long term parking.

Overall, it was a success, with Cork Airport developing a new revenue stream.