ABOUT

Brief: Promote Keary's new sponsorship deal with Munster Rugby.

Background: Kearys Motor Group had been a client of ours for a while and wanted to become a household name outside of Cork City and County. We suggested they invest in a sponsorship deal with Munster rugby, which would potentially reach into five other counties in Munster.

Approach: I commissioned a photo shoot with some existing Munster players in their now iconic home stadium, Thomand Park. Kearys chose one of their car brands (Renault) to align the sponsorship deal with, so we made sure to feature some of the latest Renault models. We secured the services of Munster forwards Mike Sherry and Dave Foley and brand new signing, Francis Saili. We shot for a day in Thomand Park for press and outdoor executions and also for the PR angle.

Outcome: The press shots landed in all the major newspapers to the clients delight and we also ran an outdoor campaign for the month following.