ABOUT

An internal led marketing campaign for H+A Group. The company directors asked for a clever solution to self market. I took the lead on this new initiative and split the company in two teams. Each team had six weeks to develop a campaign that the company directors would be not only happy to go with, but be excited to go with.

I took the lead on my team. We developed a character called "Cubador". The company logo is a cube, so it seemed like an natural fit. Our Cubador character was a play on agency vs client side interactions. He was the cynical, yet harmless voice of the creative world.

I presented Cubador with great success. I developed the character, wrote all the copy and rolled him out across press ads, social media, digital page takeovers etc.