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Johnson Controls has many great connections in the area of sports. Once such connection, Fenway Park, gave us a sponsorship opportunity which included a 30 second spot on their large screen inside the stadium. We were/are in the process of evolving our brand for a more digital-first environment, something which has been a few years as a process. We felt as Johnson Controls, doesn't have B2C communications, that this would be the perfect time to trail the new digital-first color palette.

I also rolled out a variation of this in LA Live plaza in Los Angeles. This 30 second spot ran on rotation for 20 hours in one of the busiest thoroughfares in downtown LA, giving Johnson Controls huge exposure.