ABOUT

Brief:
Design new brand for new business targeting Gyms, Hotel Leisure Centres and Country Clubs.

Background:
Gymix was a new and innovative business claiming to be the Global Provider of Motivational Gym Music & Video. Gymix provide your very own jingles, class schedules & commercials, all bespoke to your gym.

Approach:
The client was looking for something very simple, yet striking. I provided the client with several options, even though I knew my first option was the right fit.

Once the initial identity was selected, I went about expanding the brand. Gymix was a very new concept in the gym and fitness market and needed marketing and sales materials, such as: stationery, social channel Art, presentation materials, uniforms and social media content to drive traffic through their social portals.

Outcome:
A client who could go to market and sell with confidence. This confidence was underpinned by their new and exciting brand.