ABOUT

Brief: To help the new owners of Morgan McKinley (Premier Recruitment) adopt the name with a smooth transition.

Background: Premier Recruitment Group, one of Ireland’s largest recruitment firms were poised to buy Morgan McKinley, who had a much larger global presence. It made sense to retain the name of the company with the large global market share, which was Morgan McKinley.

Approach: Traditionally, Premier Recruitment used press to reach their customers. We weren’t going to rock the boat here, but we also devised a digital campaign which spoke to a newer more digitally focused work force.

We used the double entendre
“CALL US” to help merge the two companies in the public eye.
CALL US - our new name
CALL US - to become a client.

Outcome: With the campaign in place the feedback from the client was very positive. The majority of clients and candidates seemed to understand that Premier Recruitment Group had become a bigger entity and a global player.