ABOUT

House of the Dragon, the globally acclaimed series, is back with Season 2. This time, war has begun, dividing the realm into two rival factions: Team Black and Team Green. But when it came time to promote the series in Thailand, the question was: how could we bring this epic conflict to life in a way that resonates with Thai audiences—and gets them excited to follow the fight?

When the war of dragons arrived in Thailand, we brought it to life in the heart of Bangkok—Yaowarat, also known as the Dragon Road. We transformed this iconic street into a battlefield by spotlighting two legendary rival restaurants, engaged in a culinary rivalry for over 30 years, to represent the two houses from the series: Team Black and Team Green.

Lek Seafood, known as the “Red Shirt” restaurant, stood for Team Black. T&K Seafood, known as the “Green Shirt” restaurant, stood for Team Green. But rather than simply choosing sides, fans were invited to taste the battle—with special menus inspired by the series, street parades led by both factions, and a fiery chef showdown that set the Dragon Road ablaze.

Every detail—from storefront décor to table settings—featured QR codes linking directly to HBO GO, inviting everyone to dive deeper into the world of House of the Dragon Season 2.