ABOUT

The client is a contemporary womenswear label looking to develop a versatile botanical surface pattern for its upcoming seasonal collection. The design should feel rooted in Indian ornamentation while remaining adaptable for modern silhouettes.
The pattern must work across multiple colour ways and maintain clarity on full-length garments such as Anarkali dresses and coordinated sets. The brand is seeking a repeat design that balances richness with wearability, suitable for both domestic and international markets.
The final output should include a primary repeat, secondary coordinating elements, and garment placement visualisation.