ABOUT

‘Professor Murphy’ was my solution to the requirement for a new IP that would enable Parragon’s own brand book set products to enter the toy isle of supermarkets and other toy retailers and be mass alternative to brands such as Ridley’s. The branding was designed to evoke a sense of authenticity, an identity that was long standing and the consumer could believe in and trust. Colour-ways were conceived to be bold but not brash which combined with the use of 4-colour print over a foil lamination gave a vibrant, eye-catching effect on shelf. The umberella of ‘Professor Murphy’ could then be used for off-shoot sub-brands such as ‘Professor Murphy’s World of Science’ or ‘Professor Murphy’s Space Exploration’.