ABOUT

As sponsor of BMX athletes you can hope for Olympic success. But as tech brand saying ‘do what you can’t’, why don’t you help them to be successful? BMX is all about the perfect start, where 70% of the races are won. This start consists of three elements: reaction speed, power and the angle at which the bike is pulled up. The ideal combination of these 3 factors is the biggest mystery in BMX. Until Samsung FastFrame. A customised BMX innovation with built-in technology and app that measures the factors in real time. The data, directly transferred to the coaches’ smartphones, unlocked this ideal combination of the perfect start. This way we created true value for the athletes (a daily training tool), resulting in the first Dutch Olympic BMX gold medal ever. And an awareness explosion for Samsung being a real contributing sponsor. A bold statement, fitting Samsung's brand promise.