Park Wannasiri
CCO
ABOUT
"Last year, membership platform The 1 found that only two million out of its 19 million members redeemed their privileges. To remind non-active users just how many privileges they stand to gain – and lose – on The 1’s new online app, the platform launched The Trainee, an online short film about a lost-and-found department where millions of privileges were left unredeemed. The story follows a new trainee who is assigned to inform The 1 members about their lost privileges while introducing The 1 App and its features. Can the trainee hold true to his oath even while getting shunned and mistreated?
MADEIT CREDITS
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The 1 Central LimitedClient
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Bas KorstenChief Creative Officer -
Chalongwut ChorruangsakDirector of Photography -
Chanapa PloyarunrungProducer -
Danai ApiwatmongkolAssociate Creative Director -
Danai SuthamchareeSound Producer -
Jirawat SantaratchaiLocation Manager -
Kanokwan KaewkernProject Manager -
Kasidit KhanteeGroup Account Director -
Kewalee CharoenjitAccount Manager -
Manoo TechadeeAssistant Director -
Montatip NarongCostume Designer -
Narissara MakmaneCasting Director -
Nattacha KhajornkiatsakulTelecine -
Nonthapat CholavitCopywriter -
Nutthapong WannakovitClient Services Director -
Panupong PutongArt Director -
Phongthep PhusawangGaffer -
Pichamon KarnchanaphoosakitSenior Strategic Planner -
Pornchai CheeranoonArt Director -
Rujirat SunetaExecutive Producer -
Sarawut KaweethammawongEditor -
Siwakorn SeetarasoStrategic Planner -
Suneta HouseProduction Company -
Supalerk SilarangsriCopywriter -
Supannapa TraitonwongManaging Partner -
Supatra AssawateppitakProducer -
Supitcha PloenchitAccount Executive -
Teerapol SunetaDirector -
Thannawit JiasuppibulRecording Engineer -
Warawan LaksanaromProduction Manager -
Wunderman Thompson BangkokAdvertising Agency -
Daniel BonnerChief Creative Officer -
D&AD -
Park WannasiriChief Creative Officer -
Thasorn BoonyanateExecutive Creative Director