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With all planes grounded and people encouraged to stay home, Thai Airways flipped its miles programme upside down and, for the first time, gave people miles for not going anywhere. A specially developed app used geolocation technology to determine if the users stayed home and automatically rewarded them with miles. Stay Home Miles Exchange transformed a context where travel brands suddenly became irrelevant into an experience where they were not only relevant, they could engender loyalty.

MADEIT CREDITS

  • THAI AirwaysClient
  • Anocha ChaladpruClient Service Director
  • Chanapatt ChindasangManaging Director
  • Chanapatt ChindasanguanManaging Director
  • Joao BragaChief Creative Officer
  • Kittisak ArdkonghanSenior Developer
  • Kunat ChaengcharatCopywriter
  • Mira VasukulkasemtornProject Manager
  • Pachara TangsupapDigital Project Manager
  • Pornchanan YamaratBusiness Group Director
  • Saruttaya MahanavaraniGeneral Manager
  • Sethathip SethanandhaCreative Production Director
  • Sutat MeesiriSenior Programmer
  • Tanawat WongsawanFront-End Developer
  • Usana ChopsintaweeSenior Programmer
  • Yannapat BoonkateArt Director
  • * Phitchaya SrithiphaphiromPR Executive
  • * Chatchai ButsabakornCreative Director
  • * Pufah NuntavisitAccount Executive
  • * Wasna JirasuradejAccount director
  • * D&AD
  • * Park WannasiriChief Creative Officer

THAI Stay Home Miles Exchange

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