ABOUT

Concept: "Wild is a state of mind" should reflect the essential elements that compose the brand identity of The Botanist Gin. A 4-minute long journey into the process, the landscape and the people that are part of the making of the Scottish dry gin made in Islay, Scotland.

Execution: We spent 14 days filming the two main characters behind the making of The Botanist, James Donaldson (Forager) and Adam Hannett (Head Distiller). Together with filming the unique process of foraging the botanicals and distilling the liquor, we focused on the smallest details and the wide landscapes of Islay, a unique and beautiful place where the gin gets made.

Results: We made a series of videos that together are part of an international brand campaign that will be sent to 65 different markets in 2021. The main cinematic version is 4 minutes long, and together with a series of social edits (15/30 sec) and a commercial version (90 secs), it kept us busy for the most part of 2020.

Client: Bruichladdich
Producer: Robert Mceachern (Bruichladdich)
Directed by: Zach Joseph
Cinematographer: Paolo Bischi
AC/Drone op: Chris Lethbridge
Editing: Zach Joseph
Grading: Paolo Bischi
Music: Hugh Carswell (Bruichladdich)
Equipment Rental: Shootblue