About me

A senior director of cultural intelligence, future foresight and brand strategy. Specialising in semiotics, cultural and trends methodologies that identify deep insight and formulate purposeful brand strategies and innovation. Combining deep knowledge of branding with superior understanding of cultural evolution and nuances. This results into identifying 'sweet spots' of emergent opportunities and indicating how brands can tap into them, establish meaningful connections with consumers, create sustainable growth while also grow their role as valuable social institutions. Conducting global, multi-market and market-specific projects for major brands across most categories for more than 15 years from Athens, London and Shanghai.