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More than 1 million people participated and voted online to select the 10 Chilean women who havebeen a contribution to the country, to finally choose the Chilean woman who would be printed onthe next banknote. It increased the recognition of Casa de Moneda as a conscious and inclusive brand, strengthening its commitment to gender equality. Is a B2B business and its stakeholders saw the brand as the leading one in the corporate and security printing industry and the people understood what they do.
Generated over 437K in earned media and the whole country talked about the topic.

Results:
During the month, the results of the campaign were
- 0 investment (100% organic).
- More than 50K comments.
- More than 40M people reached.
- More than 10M impressions.
- More than 7M views of the content.
- More than 1M voted.
- An engagement rate of 7.3% was achieved.
- Increase of followers in social networks: Twitt er +48.39%; Facebook +16.31%; Instagram +10.18%and LinkedIn +4.2%.
- More than 437K in earned media.
- More than 420 press releases.