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In recent years, violence between criminal gangs has increased and with it, the settling of scores is taking over various territories in Chile.
The objective of this campaign was to promote the creation of a National Bank of Ballistic Traces, which allows the police to identify the firearms from which it was fired, and to accelerate the promulgation of the reform to the project of the Arms Control Law, for the Ballistic footprint creation.

Results:
In January 2022, the President of the Republic of Chile, Sebastián Piñera, finally sanctioned Law No. 17,798 on Arms Control, which strengthens institutions and control, in addition to increasing the requirements for the acquisition and possession of firearms. Likewise, the institutions that make up the Armed Forces and the Public Order and Security Forces, the Chilean Gendarmerie and the General Directorate of Civil Aviation must keep a Firearms Registry, providing traceability systems for their weapons and ammunition.

Results (one month):
- During the first 2 weeks 10.000 signed the petition. Total petitions registered 37.456.
- 10 million people reached (+50% of the target set).
- More 15.000.000 interactions with the content (+50% of the target set).
- More 28,000 unique visits to the website during the campaign period (+100% of the target set).
- More 14,000 effective users on the web during the campaign period (+40% of the proposed objective).
- Media earned equivalent to $62,000.