Pancho González
Co-Founder & Chief Creative Officer
ABOUT
The film shows the Chilean tennis player Nico Jarry driving a BYD Auto electric car, he does so in
complete silence and very concentrated, reviewing his training sessions while driving. The tennis performance scenes highlight the silence of the electric vehicle in contrast to the energy of the sport, culminating in the celebration of the silent construction of dreams. Finally, the film ends with the phrase “Dreams are built in silence. Silent models. 100% electric and plug-in hybrids. BYD
Auto”.
AWARDS
Ad Forum PNHX 2024
WINA Festival 2024
MADEIT CREDITS
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BYD Auto ChileClient
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InbraxAgency
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Pancho GonzálezChief Creative Officer -

Cristián ChavezCreative Director