ABOUT

The Faber-Castell brand has a vast number of colored pencils, with ultra-differentiated textures, capable of reproducing any image. However, as a brand, it is still perceived by many as a basic school supplies brand.

Brief

Communicate to all consumers the impressively high quality of the finer variant line of Faber-Castell pencils, portraying the possibilities they offer beyond the school environment.

Objectives

Increase the public's perception that Faber-Castell has superior quality materials.