Pancho Cassis
CCO Global
ABOUT
In 2024, we made Erling Haaland the first real person in Clash of Clans—giving fans a reason to play. But what about his haters? We gave them what they always wanted: revenge. The Payback Time Challenge let rivals raid the village Haaland spent over a decade building the game. Billboards near rival stadiums and real-time ads fueled the rivalry, while rival football stars urged fans to take him down. Unlike other brands, we didn’t just engage his fans—we turned his millions of haters into Clash of Clans lovers.
MADEIT CREDITS
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SupercellClient
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Adam MasseyMarketing Specialist/Performance Manager -
Ana MartinsProduct Marketing Manager -
André ToledoChief Creative Officer -
Anna BouvengMarketing Lead -
Brenda Morrison FellHead of Production -
Brett NieblingGroup Account Director -
Brooklyn CareyStrategist -
Catalina PeñaBusiness Affairs Manager -
David EdwardsHead of Brand Marketing/Head of Global Content M -
Fernanda RomanoChief Marketing Officer -
Guilherme PinheiroAssociate Creative Director -
Irene LeónAccount Supervisor -
Iwo ZakowskiHead of Global Brand/Head of Global Content Mark -
James MitchellGroup Strategy Director -
Jonathan HowardPR Manager -
Kasim ZorluHead of Operations -
Linus OuraCreative Director -
Luiza Prata CarvalhoManaging Director -
Natasha LouckevitchExecutive Producer -
Paula VampreChief Strategy Officer/Global Chief Strategy Off -
Pedro SattinCreative Director -
Peter McLaughlinCreative Producer -
Sandra AzedoHead of Global PR -
Sébastien RouvièreCreative Director -
Sylvia PanicoChief Operating Officer/Managing Director -
Yuri YoshimuraExperiential Marketing Producer -
Pancho CassisCCO Global -
D&AD
