Panagiotis Pagonis Creative Director (Art)

ABOUT

Bernie Sanders’ simple and practical inauguration look became an instant meme. And since IKEA is the simple and practical expert, this was a perfect opportunity to create a branded meme about how to get the Bernie look in two simple steps. IKEA Greece's Facebook post became instantly viral around the world.

AWARDS

Cannes Lions - Shortlist
Clios - Silver
Effie\'s - Bronze
One Show - Merit

MADEIT CREDITS

  • IkeaClient
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