Panagiotis Pagonis Creative Director (Art)

ABOUT

In 2021, Greece saw a disturbing rise in domestic violence and femicides. Many of these murders were falsely put down to intense feelings of love. Lacta, a chocolate brand that for years has been telling love stories, produced a short film that shows what love is not. Don't Ever Leave Me starts as a clichéd love story under the Greek summer sun. Soon, however, the story takes a darker turn, and viewers experience the manipulative ways women are being trapped in toxic relationships. The film shook the nation and became the number one trending video on YouTube, with all TV channels airing it for free.

AWARDS

Cannes Lions - Gold
Cannes Lions - Shortlist
D&AD Award - Graphite Pencil
Effie - Grand
Effie\'s - Gold
LIA Award - Bronze
LIA Award - Silver
Webby Award

MADEIT CREDITS

  • Mondelez InternationalClient
  • Aggeliki KornelatouGroup Creative Director
  • Argyris PapadimitropoulosCasting Director
  • Christina AlifakiotiClient Services Director
  • Christina HillaFameliActor
  • Christos KaramanisDirector of Photography
  • Dimitris BarboutisMix & Sound Designer
  • Ektor LiatsosActor
  • Elena VlagouliGroup Account Director
  • Foss ProductionsProduction Company
  • Katerina AndrouliCreative Director
  • Lambis CharalambidisEditor
  • Michael AlexakisCasting Director
  • Ogilvy GreeceAdvertising Agency
  • Panos SambrakosCasting Director
  • Rania DavvetaAccount Director
  • Stelios CotionisExecutive Producer
  • Vassiliki ChristopoulouJunior Art Director
  • Viki XifaraMusic Rights Manager
  • * D&AD
  • * Panos PagonisSenior Art Director
  • * Panagiotis PagonisAssociate Creative Director (Art)
  • * Daphne MartinouSenior Copywriter
Project featured: on 25th November 2022 Contributor:

Panagiotis Pagonis has been a Contributor since 9th July 2021.

Invite x3

Don't Ever Leave Me

Comments

Project tags