Panagiotis Pagonis
Creative Director (Art)
ABOUT
Lacta, the brand that for ages has been a symbol of love in Greece, invited people to "embrace all flavors of love", in this campaign that became the number 1 trending topic on Social Media, sparked a hot public discussion about diversity and inclusion and despite the threats for a boycott, increased sales by 13.5%
AWARDS
Effie - Grand
Effie\'s - Gold
Effie\'s - Silver
Ermis Award