ABOUT

LS Shined is a mobile car cleaning service that brings luxury car washing to your doorstep. Every vehicle receives meticulous attention to detail, and the brand carries a presence as polished as the finish it leaves behind.

We developed a refined, confident brand identity for LS Shined, a service built for owners who care about their cars and expect the car-cleaning experience to feel as premium as the cars themselves.

Our creative direction captures the essence of the business: precision, care, convenience and a quiet kind of luxury. Through a deep and glossy colour palette, a sharp and elegant typographic approach and a clean graphic system, we gave the brand a look that signals quality before a single wheel is touched.

We explored a range of logo directions rooted in the idea of shine, movement and craftsmanship, testing each against the brand’s premium positioning. The weaker paths were set aside, and the strongest was refined until it became a mark that is sleek, versatile and instantly recognisable.

When LS Shined arrives at the customer’s door, the brand has to work where the service happens. We carried the identity onto the service vehicles, turning each one into a moving billboard that announces quality on the road and on the driveway.

We also designed the staff uniforms, so that every team member looks the part and represents the brand with the same polish as the work they deliver. From the van to the person stepping out of it, the experience feels consistent, considered, and unmistakably LS Shined.