ABOUT

Catalyst Global Strategies (CGS) is a full-service public affairs firm offering government relations, partnership development, commercial diplomacy, stakeholder engagement, and strategic communications. From Washington to Geneva to Nairobi, it helps organisations and businesses navigate government and advance policies and initiatives that improve lives in the developing world.

We refreshed the CGS brand so it stands as a credible, confident partner for public officers, a brand that carries authority in the rooms where decisions are made.

PROJECT SCOPE:
Brand Refresh, Brand Guideline Document, Visual Identity Development

DURATION:
4 weeks

CHALLENGE:
CGS operates at the intersection of policy, diplomacy, and impact, serving a demanding audience. Public officers assess each partner on trust, clarity, and professionalism before other factors. The previous brand failed to convey the firm’s depth or its role as a genuine government partner. It also lacked a unified standard, causing variation across touchpoints. The goal was to refine how CGS presents itself and provide the team with clear rules for consistency.

OUTCOME:
We refreshed the brand to match CGS’s role as a partner for public officers. We created a full brand guideline so every proposal, presentation, report, and digital channel shares a single voice and look. The visual identity became a complete system that feels authoritative, global, and approachable. CGS now has a brand reflecting the strength of its work and a framework that maintains consistency as the firm grows.