Paige Rollins
Context Planner
ABOUT
You Love Me is a short film that aimed to unpack the world’s fascination with Black culture while showing that the lives that make up that culture are one and the same. In other words, you cannot love the culture while consistently disregarding the people. The film sought to speak from inside the Black community outwards – making sure the audience felt seen and heard while solidifying Beats as a platform to amplify the voices of Black youth at a crucial time in collective history.
MADEIT CREDITS
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Beats by Dr. DreClient
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Aminah CharlesSports Marketing Manager -

Aminah CharlesSports Marketing Manager -

Andrew MorrowEditor -

Ann WoolPresident -

Brigette MasonHead of Project Management -

Brigette MasonHead of Project Management -

Castro DesrochesCreative Lead -

Chaucer BarnesChief Marketing Officer -

Chloe WilliamsAccount Director -

Chris ThorneChief Marketing Officer -

Chris ThorneChief Marketing Officer -

Company 3Colour Grading -

Diallo MarvelGlobal Creative Director -

Diallo MarvelGlobal Creative Director -

Doris LynkAccount Executive -

Dustin GrantSenior Producer -

Ed AlexanderHead of Music Marketing -

Grace WongHead of Brand -

Grace WongHead of Brand -

Heard CityAudio Mixer -

Hugh PringleSenior Context Director -

Ibukun IbraheemBrand Manager -

Jason CampbellExecutive Creative Director -

Jay LegaspiSenior Context Director -

Jessica LinProject Manager -

Jineen CarcamoSenior Data Strategy -

Joel RodriguezGroup Context Director -

Juli ProfumoGroup Director, Data Strategy -

Kevin O'ConnorHead of Sports Marketing -

Kevin O'ConnorHead of Sports Marketing -

Laney GilaniBusiness Affairs Brand -

Lena WaitheWriter -

Lena WaitheWriter -

Malik SayeedDirector of Photography -

Marnie NievesHead of Business Affairs -

Marnie NievesHead of Business Affairs -

Matt DeSimoneDirector of Project Management -

Matthew FlahertyExecutive Producer -

Melina MatsoukasDirector -

Melissa Larson EkholmLine Producer -

Michael RefuerzoHead of Production -

Michael RefuerzoHead of Production -

Michael RufuerzoHead of Production -

Patrick O'BrienHead of Operations -

Patrick O'BrienHead of Operations -

PrettybirdProduction Company -

Rachel LeathersSenior Art Director -

Rika OsenbergHead of Production -

Rikki GreenspanProject Manager -

Ritesh GuptaCreative Lead -

Rodney KingMusic Marketing Manager -

Rodney KingMusic Marketing Manager -

Sam BergenChief Creative Officer -

Sam HowardGroup Account Director -

Sandi PrestonChief Strategy Officer -

Sara JagielskiHead of Business Affairs -

Sarah JoyceHead of Corporate Communications -

Shon MogharabiStrategy Director -

Solange KnowlesMusic Composer -

Solange KnowlesMusic Composer -

SpotweldersEditing Company -

Steve HornSenior Copywriter -

Steve StouteFounder/Chief Executive Officer -

Susan ChasnovPrinciple Counsel -

Susana SwartleyHead of Client Services -

Tessa BanksSenior Producer -

Tessa BanksSenior Producer -

Tina PavlidesCovid Officer -

Tom KyddBrand Director -

TranslationAdvertising Agency -

William GreenLine Producer -

Matt FlahertyExecutive Producer -

Ali BrownPresident/EP -

Paige RollinsJunior Context Director -

D&AD