ABOUT

Align technologies began producing digitally printed clear teeth aligners about 20 years ago, but only recently have they begun to market to general dentists. All their marketing output has been written and directed from their global marketing team based in California, and simply translated into other languages around the world. As we began working with the EMEA marketing team it was apparent that this approach wasn't appropriate.
We collaborated with the EMEA team to develop a communications framework that fed into a new fully integrated campaign featuring real dentists endorsing their Invisalign and iTero products. The campaign has been hugely successful for the brand, enabling them to surpass their targets.