Fiat 500 - "Yacht" by Riccardo Pagani for FiatWho pooled - Fiat 500

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Riccardo Pagani Creative Director / Art Director

ABOUT

Positioning a small and cheap car as a luxury status symbol.

AWARDS

ADC (The Art Directors Club) Awards
Cannes Lions
EPICA Awards

MADEIT CREDITS

FiatClient

Riccardo PaganiArt Director

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Who pooled - Fiat 500 - "Yacht"

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