ABOUT

THE BRAND CHALLENGE

Confident in the idea behind their new campaign, Travelodge brought Pablo in to ensure the concept would translate across all media channels, reaching customers where it matters most - integrated across all new hotel POS, digital out-of-home, online and B2B communications – not just TV.

THE HUMBLE OBSERVATION

To ensure the customer understood the key sentiment of the campaign, we had to strip it back to its core. We broke it down to what Travelodge customers are looking for most: a great quality room at a great price, which equals unbeatable value.

THE ALIVE IDEA

This 'value equation' was interpreted for key prospect and guest need-states and translated it into various brand touchpoints and communications; either conveying the brand promise or helping to make experiences more valuable by enhancing their hotel stays.