ABOUT

We have teamed up with Betfair and creative agency Pablo London to launch a bold new campaign unveiling Safe Sub, a breakthrough feature for football punters.

The campaign, fronted by a striking new TV commercial, brings the concept to life with unexpected flair: a singing substitutes board belting out The Klaxons’ anthem It’s Not Over Yet.

CREDITS

CLIENT: BETFAIR

INTERNAL FLUTTER CREATIVE TEAM

CREATIVE AGENCY: Pablo London

PRODUCTION COMPANY: The Banquet

MUSIC: The Klaxons "It's Not Over Yet"



HEAD OF SPORTS BRAND MARKETING FOR BETFAIR: Sally Rushton

SENIOR CREATIVE - PABLO LONDON: Adam Reincke

LEAD CREATIVE - BETFAIR: Daniel Flynn

SENIOR BRAND MARKETING MANAGER - BETFAIR: Chris Hughes

HEAD OF FILM AND MOTION - FLUTTER: Marcus Richardson

BUSINESS DIRECTOR: Charlotte Johnson

ACCOUNT DIRECTOR - PABLO LONDON: Tom Penrose

SENIOR MARKETING EXECUTIVE - BETFAIR: Oscar Soloman



DIRECTOR: Ian Roderick Gray

PRODUCER: Adham Hunt

EXECUTIVE PRODUCERS: Adham Hunt, Ian Roderick Gray, Luke Grech

CINEMATOGRAPHER: Andreas Neo

1ST ASSISTANT DIRECTOR: Danny Rumbelow

PRODUCTION DESIGNER: Benny Casey

VFX AND POST PRODUCTION: LMNTL

LEAD VFX ARTIST: Noah Kayma

VFX SUPERVISOR: Paul Koehler

WARDROBE DESIGNER: Lucy Williams

MAKEUP DESIGNER: Jessica Kell

SOUND DESIGNER: Edwin Matthews

GRADE: Jax Harney at X-LDN

ONLINE EDIT: The Banquet



1st ASSISTANT CAMERA: Justin McGillivray

2nd ASSISTANT CAMERA: Iman Ahmed

KEY GRIP: Alex Hudson

DIT: James Lewis

VIDEO PLAYBACK: Nick Forrester



GAFFER: Chris Dowling

SPARK: Gavin Walters

SPARK: Aaron Walters

RUNNER: Edijs Snejersons



STORYBOARD ARTIST: Ashwin Kumar

ANIMATIC: Neil Grunshaw at Silver Machine

SOCIAL MEDIA EDITOR: Greg Hayes

MOTION GRAPHICS: Ted Thorpe



FILM EQUIPMENT: Focus Canning

LIGHTING EQUIPMENT: SHL London

STUDIO: London Film Studios



CAST

VOICEOVER ARTIST: Andrew Buchan

THE FOURTH OFFICIAL: Matt Aistrup

LEAD FOOTBALLER: Steven Burke

REFEREE: Anthony McPherson

SUBSTITUTED FOOTBALLER: Ericson Mitchell

FOOTBALLER: AJ North

FOOTBALLER: Jonathan Francois

MANAGER: Alberto Spano

MANAGER: James Fricker