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AJ Bell - Feel Good, Investing.
Sound Design by Ben Leeves

AJ Bell will work with Agile director Zac Ella. Working to Anita ward “ring my bell” track signed off to do something fun with that!

How can we reflect how the good investment feels with sound? Make the Sound Design and Music work together. Where there are bells in the original track, add to them and also create new bells and mix them into the track. Create a sense of joy from the sounds to represent the feeling of good investments and knowledge.

The ad starts with our lead overwhelmed by different confusing investments. So, the mix at the start reflects this confusion, sounds over lapping coming from all directions. Until our hero bell comes in. I used sampling and tuning various bell sounds to add and enhance the existing ones. Using Melodyne, pro tools and Kontakt to sample and tune the sounds. So, the sound seamlessly enhance the existing music remix.

MADEIT CREDITS

  • AJ BellClient
  • Adam BuckmasterEdit Assistant
  • Adrianne GodfreySenior Producer
  • Adrianne GodfreySenior Producer
  • Agile StudiosPost Production
  • Alex GregoryColourist
  • Alex GregoryColourist
  • Anastasiya BukovskaExec Producer
  • Anastasiya BukovskaExec Producer
  • Andy BellFounder
  • Anna ChampCustomer Acquisition Manager
  • Becky ThompsonProduction Manager
  • Becky ThompsonProduction Manager
  • BirdbrainMusic Agency
  • Charlie MussonBrand and PR Director
  • Chris BovillCreative
  • Chris BovillCreative
  • Chris DunleavyVFX lead
  • Chris JonesAnimator
  • Chris JonesAnimator
  • Chris JonesAnimator
  • Claire CrisfordHead of Customer D2C
  • Dan WattsExecutive Creative Director
  • Dan WattsExecutive Creative Director
  • David HamiltonProduction Designer
  • Eduardo OliveiraAnimator
  • Eduardo OliveiraAnimator
  • Eduardo OliveiraAnimator
  • Family ProductionService Production Company
  • Felicity HutchesonExec Producer
  • Felicity HutchesonExec Producer
  • Gareth MercerFounding Partner
  • Gareth MercerFounding Partner
  • Jenn SandersPost Producer
  • Joan DevereuxPlanning Director
  • Joan DevereuxPlanning Director
  • John AllisonCreative
  • John AllisonCreative
  • Jungle StudiosSound Studio
  • Kelly WattsSenior Project Manager
  • Kelly WattsSenior Project Manager
  • Kevin DoranManaging Director D2C
  • Kirsty OldfieldEdit House Producer
  • Lucy D’UrsoAccount Manager
  • Lucy D’UrsoAccount Manager
  • Lucy HayesProducer
  • Matt KingAnimator
  • Michael SummersgillCEO
  • Mossie CassidyOnline Editor
  • Mossie CassidyOnline Editor
  • Mossie CassidyOnline Editor
  • Piers RaffoBusiness Director
  • Piers RaffoBusiness Director
  • Shift PostEdit House
  • Spike MorrisDOP
  • Spike MorrisDOP
  • Suzi WilsonBusiness Affairs
  • Suzi WilsonBusiness Affairs
  • Tanya KurmazProducer
  • Tanya KurmazProducer
  • Thomas DunleavyAnimator
  • Thomas DunleavyAnimator
  • Thomas DunleavyAnimator
  • Tian MurphyCreative Director
  • Tian MurphyCreative Director
  • Tom MoxhamHead of Production
  • Tom MoxhamHead of Production
  • Zoe LawrieHead of Brand
  • * Pablo LondonAdvertising Agency
  • * Jungle Studios
  • * Agile FilmsProduction Company
  • * Andy BellCo-Founder, Director
  • * Saam HodivalaEditor
  • * Mark SngChief Strategy Officer
  • * Ben LeevesSound Engineer
  • * Charlie GeeCreative Director
  • * Zac EllaDirector

AJ Bell - Feel Good, Investing.

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