Ads of the Week: Big Shaq battles a voicebot, the first original sign language song and other stories

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BBH London – Trainline

To celebrate Trainline’s voice app, built for the Google Assistant, Europe’s leading independent train ticket retailer and train travel app, has released a new campaign featuring the first voicebot rap battle of its kind. The film, available on YouTube and Trainline’s website, features rap phenomenon Big Shaq and highlights how customer-friendly the tech company’s products and services are in a light-hearted, youthful and engaging way. The film sees Big Shaq, the “Man’s Not Hot” rap character created by comedian Michael Dapaah, go head to head


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