ABOUT

We´ve been required to develop a whole new concept for this iconic hotel in Rio de Janerio. The challenge here was to select the right formula to sell one legacy treasure from the architect Oscar Niemeyer. MHI just reopened this beautiful building in front of the sea, so we brought up a mix idea combining destination + product to attract new costumers to discover a luxury experience in Brasil.

Digital campaign through eMail Marketing, Display Rich Media planning and direct channel.